The Language Archive

The Language Archive was a really lovely, romantic, tragic play and I enjoyed how beautiful the writing and language of the text was. As a reader, we got to learn and read a new language and were able to understand a deeper meaning and connection about the love and reason for language.

Cho_Julia_Web.1

While I was reading this play, I couldn’t help thinking of the playwright. I was wondering; where is she from? Is English her first language? I wanted to know her experience with language and why this story had to be told. As I learned more about the playwright, Julia Cho, I find that she grew up in Los Angeles, California and English is her first language but she also has parents who were Korean immigrants. She has written many plays and won a awards for her plays; BFE, Durango, and The Language Archive. Reading up on her, it’s just incredible how she was able to come up with a beautiful way of talking about language.

“When we say a language dies, we are talking about a whole world, a whole way of life. It is the death of imagination, of memory.”

The quote above blew my mind. I couldn’t even imagine coming up with such a creative way of talking about normal everyday conversation. But it’s true. When we stop talking in own languages and the languages we have with others, those words are never found/said the same way. I just loved that!

Another interesting aspect of this play were the characters breaking the 4th wall. This happened often and throughout the play. Sometimes I love it when characters do this. In a way it’s chilling for me because I can see the character stepping out of their surroundings but also finding a way to stay present as the character. In this play, the characters would break the 4th wall but at times, the other characters could hear what they were saying to the audience. As shown in this video; Act 1 Scene 1 (20 seconds). Language Archive Scene 1

I never thought I liked plays that break the fourth wall but this one seems to be doing it so well. There are also times in the play where they break the fourth wall but it’s confusing because the other characters don’t notice. I’d like to see how they change the difference between the characters noticing and the characters not noticing and see how they portray it on stage. I always think that a play is meant to be seen and this is one of those reasons.

In the production I have posted above, there arebetsy.jpg actors I am familiar with playing the roles. Tony Amendola and Betsy Brandt I especially recognize. tony.jpgThis production was done at the South
Coast Repertory from March 26th – April 25th, 2010. I would’ve loved to see this version of the play. I love those actors from things I’ve seen them do in film and it would be interesting to watch them perform theatre. Most of the time when you are watching film you see these amazing actors but you never get to see their stage work because it’s usually not recorded or advertised to the same extent that television is.

Mark Brokaw directed the particular production shown above. Mark won the Drama Desk Award, Obie Award, and Lucille Lortel Award as Outstanding Director for the play How I Learned to Drive. This is interesting because I’ve heard Rich Brown (Western Washington University Director) talk about his process in directing How I Learned to Drive. Naturally, I wanted to see what Mark’s process was when it comes to directing. On an interview Mark had about directing How I Learned to Drive, he says when it comes to a set he is  “distrustful when everything’s already there.” Mark believes that ‘you can create a fatn-500_tla1r greater spectacle from actors and words alone.’ This gave me an idea of what type of direction The Language Archive must have had with Mark directing it. I can tell when I watch the above video, there is minimal set and props. There are a few backdrops it seems but the props and set pieces aren’t extravagant and leaves room for visual and actor work.

I really enjoyed reading The Language Archive and being a dramaturgist(?) for a while. I found out a lot of fun information about the play, playwright, and previous performances just by letting myself be interested in the work. Go read The Language Archive! I hope you enjoyed what I had to say about it!

-Katie

Sources:

 

The Language Archive

The Whale

When first reading this play I wasn’t sure how much I was going to like it. The title being “The Whale” and the first sentence being about a “morbidly obese” man, kind of freaked me out. Not to mention one of the very first scenes, Charlie is masturbating to gay porn. When Charlie first meets Elder Thomas he is having a heart spasm and makes Elder Thomas read an essay to him. My first thoughts were that Charlie was a creepy! I was going to have to hear about this sad character the whole play…
cringeThis set a tone for the beginning of the play for me but this tone quickly changed when the other characters were introduced. I enjoyed getting to know every character better and going on their ‘journey’ with them.
Like most shows or movies, I grew into every character and began to understand where they were all coming from. Although I was unable to see the play live, reading it gave me a pretty good visual of most of the characters. However, they each had things I didn’t really love about them.
Charlie: Of course they made him out to be this disgusting character; they described him so graphically and his daughter had a lot to say about his appearance. But this wasn’t what bothered me the most. What I didn’t like was how much he seemed to not care or understand the other characters. What I mean by this is most of his friends and family cared so much about him but it didn’t seem like he listened or cared about what they had to say.
Liz: She seemed like a really helpful character who wanted to do everything for Charlie but there was something about her that seemed selfish to me. I think I feel that way because I didn’t truly see how they connected to each other since they were both terrible listeners and didn’t really understand what each one was going through. Or at least didn’t want to. They stayed friends for their own selfish reasons; the pain of losing Alan.
Elder Thomas: This character was so confusing to me because he wanted to be on a mission but he kept doing things that were against what he believed in. I didn’t understand why he wanted to be a Mormon so bad. It just seems like he wants to help people and not necessarily be a Mormon on a mission. I’m so happy that his parents weren’t upset with him and hopefully he understands that he can do what he wants with out having to go on a mission. I think I see his family helping him with a real career. So that is pretty optimistic.
Ellie: This child… OH BOY! She was a crazy character and I know that a lot of what she did was because her father abandoned her and her mom wasn’t very attentive; But I don’t feel like we got to see a lot of her genuine side. All she was, was a bitch. I don’t have much sympathy toward people who act like that because they are the ones that are causing harm to themselves and other people. I liked that she was finally able to open up to her dad at the very end but even when she was trying it wasn’t enough for me to be satisfied for her character at the end.
Mary: I thought she was a pretty confusing character because she was talked about as a druggy or drinker before appearing in the play, but really she was very nice and just seemed insecure. The characters should’ve talked about her in a better way because they didn’t seem to have any real issues with each other and there was no reason for Charlie and her not to talk to for such a long of a time given how civil they were upon their meeting. I guess it just bugged me that they waited so long to talk to each other when there really wasn’t much anger or loss in their relationship.

I was so mad that Alan chose to kill himself slowly (before the play started) because WHAT KIND OF PERSON KILLS THEMSELVES BECAUSE THEY CHOSE TO LOVE SOMEBODY! Romeo and Juliet I guess… but that was a TRAGEDY! & That…is stupid.
stpd

What’s even worse is Charlie did basically the same exact thing to himself! He slowly began to kill himself by getting too fat and everyone around him is suffering because of it!

Overall I really liked the play because it was so different then a lot of things that I have read in the past. The twist at the end about the essay totally caught me by surprise, I had no idea it was part of the plot. But I think my favorite part to read about was Elder Thomas because he showed so much mystery and potential in his life. I wanted to know more of his back story and why he chose to be away from his home. I liked finding out about him more than I did Alan because Alan’s story seemed so fake, desperate, and too depressing.

Hoped you liked my post, read ‘The Whale’ by Samuel D. Hunter; if I didn’t already spoil it for you.

Katie Lomas
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Sources:
The Whale written by Samuel Hunter
Review: Difficult ‘Whale’ gets beached http://www.freep.com/story/entertainment/2015/10/07/whale-play-review-ringwald/73470724/
‘Whale’ a devastating play about man too big to move through life
http://articles.chicagotribune.com/2013-04-16/entertainment/ct-ent-0417-whale-review-20130416_1_charlie-the-whale-liz

Thank You’re Fat? Go see the Whale a play about XXXL life http://www.dallasobserver.com/arts/think-you-re-fat-go-see-the-whale-a-play-about-xxxl-life-7701294
Jennifer Lawrence gif: http://www.closetbuddies.in/wp-content/uploads/2016/01/jennifer-lawrence-disgusted-cringe-gif.gif
That is Stupid gif: http://www.reactiongifs.com/r/stpd.gif
Lily and Marshall Snap: https://ak-hdl.buzzfed.com/static/2014-09/24/0/enhanced/webdr01/anigif_enhanced-10155-1411531498-7.gif
The Whale

What can I do for you as your digital marketer

For this digital marketing class I have learned so much about digital marketing, my professor says I could start my own digital marketing firm. Now whether that is correct or not, I do know a lot more about marketing than most people.
As a digital marketer I know several ways to drive traffic to a website. I have basic knowledge of inbound marketing, optimization, content marketing, social media strategy, UI/UX and landing pages, email marketing, inbound sales, search engine optimization (SEO), search engine marketing (SEM), pay-per-click (PPC), Google AdWords, programmatic and native advertising, coding, and mobile marketing. I have read multiple blogs and read many articles that have helped me gain so much knowledge on the above subjects. I have a certificate in Google Analytics, Hootsuite, and Google AdWords.
I have written 15 blogs on the above subjects totaling 17,809 words, averaging about 1,187 words per blog.
The day that I talked about Search Engine Optimization I got the most traffic to my webpage. My blog was very new so I didn’t get many views but I had 8 views on May 10th. statsThere weren’t many statistics for the 15 blogs that I wrote but I had a total of 35 views and 19 visitors to my webpage. I know that if I continue to write blogs, more and more people are going to be able to read them, and that’s powerful.
I hope you’ve enjoyed my blogs! If you’ve been reading them, thank you!

katielomas

What can I do for you as your digital marketer

Intro to Mobile Marketing

So lets look at mobile marketing. First I am going to read from a white paper that comScore wrote; U.S. Digital Future in Focus 2014. Digital marketing has expanded from just a desktop to mobile platforms. Because smart phone use has become so big, there are now multiple platforms being used by the same people. Meaning people are using both desktop and digital devices. The average consumer is reachable across a variety of platforms so there are so many more ways to reach your target and have a greater effectiveness to more specific people. Having multiple media platforms makes it so much easier to reach more and more customers because they are untethered devices making Americans able to spend an increasingly amount of more time online. It may not seem like a surprise that there are a lot of multi-media platform users but there were a lot of people that didn’t see the rise in mobile platform use.
So if you liked a little summary from me about comScore’s white paper then you should check out the website from Millard Brown. It’s a sweet Interactive white paper that shows how smartphones and tablets are changing the media landscape, explores how and why people use different screens, and understand consumer screen use and receptivity to ads to identify the best multiscreen opportunities.

Check out this other white paper from comScore called The U.S. Mobile App Report.

  1. The Mobile Landscape
  2. Mobile growth has increased by 52% but just because mobile usage has grown so much does not mean that computer usage has suffered, there is still an increase of 1 percent.

  3. App User Habits
  4. The average smartphone user within this segment downloads three apps per month, meaning that the average among the entire smartphone population comes out to slightly more than one. Americans have a difficult time living without their mobile devices, as evidenced by the vast majority of consumers using apps on their smartphones and tablets nearly every day. And 42% of all app time spent on smartphones occurs on the individual’s single most used app.

  5. App Usage by Platform
  6. iPhone users engage with their smartphone apps for nine more hours in a given month than Android users. What’s interesting is iOS users skew younger than their Android counterparts across the smartphone and tablet segments.

  7. App Category Usage
  8. A majority of mobile app engagement comes from only a select few categories, with Social Networking, Games and Radio contributing nearly half of the total time spent on mobile apps. iPhone users spend a greater share of their app time consuming media with General News, Radio, Photos, Social Networking, etc. and Android users spend a greater share of their time in the Search and Email categories. Consumers user different types of media platforms based on the type of content they are seeking. Radio, Maps, and Instant Messenger have a higher reach on mobile and Search and News reaches higher on desktop.

  9. Top Apps
  10. The top apps are dominated by the largest digital media brands out there. These are Facebook, Google, Apple, Yahoo, Amazon, and eBay. Facebook, being number one, have the biggest audience size and time spent. The younger the age segment the higher the concentration of Social Networking and Entertainment and the negative effect on Mail and Maps to old people.
    There are so many white papers written on this subject. If you are still interested after reading those last three, check out Rand Fishkin’s quick white paper about “stats on mobile app marketing and usage from Google”.

If you want to see an example of good mobile marketing, Starbucks has managed to get you addicted to its coffee – and its app. This article from the Washington Post explains how the app has changed the way customers by coffee by being able to make mobile payments on their smartphones. Starbucks has done this better than other retail stores because people are still not willing to purchase items over an app and Starbucks has made it easier to be accustomed with them on a mobile device.

Moz has an article The SEO’s Guide to Building a Great Mobile Site that shows why investing in mobile marketing and having mobile sites is worth while. Investing in mobile is good for ecommerce, offline companies, and informational sites. There is so many things to talk about through this Moz blog on their content and technology.

I hope reading through my blog and those white papers helped to solidify your thoughts on mobile marketing.
Thanks for reading,
katielomas

Intro to Mobile Marketing

Coding and Why It Is Necessary For the Marketing World

Coding is important to the industry. Marketers should learn how to program in order to develop a comfort with technology. Some reasons for this is because marketers are now flooded with an expanding array of marketing software so they need to stay competitive, there are a wide variety of technical professionals in the work force and learning more will help ease the communication among them, and building up your process design skills can also help the cohesiveness of marketing and programming. This also means that you can do some coding yourself without needing to ask others to do it for you.
To show you a little about what it is like to code, I am going to sign up for both Codecademy and Squarespace.

When I began on Codecademy this is how I started off:
Before
And after two hours this is where I ended:
After

 
Here is a random e-commerce site that I tried to start on Squarespace (Katie’s Box) just to see how it works.

  1. Why do you think coding is a good skill for a beginning digital marketer?
    Coding is a good skill because it makes the communication with the technical side of marketing so much easier. You can understand what they are talking about of both on and behind the computer.
  2. What was the experience like using Codecademy?
    I like tutorial type things like following directions to make it to a certain goal. That was a fun experience but I have previous coding knowledge so it wasn’t that big of a deal.
  3. What are some of the positives and negatives you found using Squarespace?
    I am pretty satisfied with it. I think that there are some confusing parts to Squarespace but most of it is pretty user friendly and anyone with half a brain could get something started on a Squarespace template. I am not sure how secure it is but for something like your own business, it can be a good option.

Thanks for reading, now get your code on!!
katielomas

Coding and Why It Is Necessary For the Marketing World

Programmatic & Native Advertising

Lets start off this blog with talking about programmatic ad buying. Programmatic ad buying describes online display advertising that is aggregated, booked, flighted, analyzed and optimized via demand side software interfaces and algorithms. Companies are being talked about through people’s blogs with their own content. Digital Media Buying Gets the “Programmatic” Makeover says although we have awhile until robots become “self-aware”, there are many trends that Forrester think are shaping the industry to a different future. This includes
1. Budget increases – Major brands are striving to buy 70%-75% of digital ads programmatically. It seems like companies are head-on with each other on who can spend more programmatically.
2. Growth in TV-land – The buzz about programmatic TV and seeing a new generation of ad tech that will commit to solving that problem.
3. Laser focus and cross-channel – Cross-device tracking and targeting has been a concept advertisers have been sold on. The ability to tie devices and online and offline revenue to an individual will change how advertisers value media channels forever.
Those are some trends that a Forrester blogger thinks are out there right now.
Porgrammatic advertising is good for multiple companies and even ComScore is getting involved. Click Here to see how they use programmatic advertising.
Both native and programmatic advertising is paid advertising and both types are paying for their audience.
Programmatic advertising is utilizing technology in the form of programs/software to set up what you are looking for in order to execute your campaign. Then you are letting the tools do it for you. To make sure that anyone is on your page but hasn’t purchased, will continue to see your brand. So programmatic is similar to remarketing to customers. Programmatic opens up to different channels and data sources other than just search terms like what Google AdWords does. These programmatic ads are advertising based on their demographics and wanting to find them every where they are.
This is different to native advertising in which native advertising is a form of online advertising that matches the form and function of the platform on which it appears. This means that brands are attempting to integrate their messages about their company directly into content. This way of advertising is huge now because people do not like being bombarded with ads, so they are kind of hidden in the content. However, AdvertisingAge explains Why Native Advertising Won’t Overtake Traditional Ads –Yet. Native ads generate buzz in the publishing and advertising worlds but are still “infant” to traditional ways of marketing now. These are some reasons why AdvertisingAge thinks traditional advertising is still in charge for now:
1. Analytics for native ad approaches are lacking and haven’t fully matured to what advertisers have come to expect with traditional campaigns.
2. Audience targeting isn’t refined enough for native to steal the ad spend currently dedicated to digital.
3. The fact that educated consumers are increasing skeptical of native approaches because they don’t want to feel tricked into reading oblique pieces about products or brands in editorial stories.
The clear line between editorial and advertising content helps people to trust the journalist integrity.
Native advertising has evolved though and what makes it so popular right now is not necessarily the ad itself but the publicity that surrounds it. As these ads become more prominent, the data will be easier to read and see the impact that it is actually having on brands and publishers.

Programmatic & Native Advertising